Optimize Your Online Presence: Mastering
PPC for Hotels

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Reach Your Target Audience: PPC for Hotel Marketing

Target the right guests and drive bookings with expert PPC strategies tailored for hotel marketing. Local Max Marketing offers discounted rates on PPC services, ensuring your hotel maximizes its online presence and attracts more guests effectively.

As featured in:

PPC Power for Hospitality: Drive Direct Bookings

Craft compelling ad campaigns for hotels, attracting guests and driving bookings with targeted messaging and visuals. Local Max Marketing offers an exclusive discount of over 20% on the first month of PPC services.

Ensure your hotel stands out with tailored ad campaigns, maximizing ROI and guest engagement. Local Max Marketing’s discount on the first month’s PPC services boosts your marketing efforts effectively.

Attract more guests to your hotel with strategic ad campaigns crafted by Local Max Marketing. Take advantage of the exclusive discount for the first month’s PPC services to drive revenue and growth.

What is the full form of PPC in hotel industry?

In the hotel industry, PPC stands for Pay-Per-Click. It’s a digital advertising model where hotels pay a fee each time their online ad is clicked. PPC campaigns allow hotels to promote their services effectively, targeting specific keywords and demographics to attract potential guests.

By appearing prominently in search engine results and across various digital platforms, hotels can increase their visibility, drive website traffic, and ultimately boost bookings, making PPC a valuable tool for hotel marketing and revenue generation.

What are paid search visits?

Paid search visits refer to website traffic generated through paid advertising campaigns, such as Pay-Per-Click (PPC) ads. When users click on these ads displayed on search engine results pages or other online platforms, they are directed to the advertiser’s website. These visits are considered “paid” because the advertiser pays a fee each time a user clicks on their ad, regardless of whether the user makes a purchase or takes any further action on the website.

There are various types of pay per click ads available, depending on your goals:

Search Ads

Search advertising stands out as the predominant method of paid search marketing. These ads target individuals actively seeking your industry or brand online, making them ideal for short sales cycles or limited-time promotions. Our pay per click advertising agency advocates for search advertising as a valuable strategy for businesses seeking to attract top-tier leads from fresh customer bases.

Display Ads

Display advertising reaches over 90% of internet users, appearing on Google’s affiliated sites, targeting those who’ve browsed related sites. It employs visuals and text to engage users. Our PPC firm recommends it for businesses with extended sales cycles or specialized clientele. Display ads are effective in capturing attention and driving conversions, particularly for premium or niche markets.

Social Ads

The swiftest expanding sector within pay-per-click advertising services is social media paid advertising. These ads feature prominently on platforms like Facebook, LinkedIn, and Twitter, targeting potential customers based on various factors, such as social networks. It’s ideal for brands with a robust social media presence, well-defined target audiences, ensuring effective engagement and reach.

Remarketing Ads

Leveraging remarketing offers a prime chance to engage high-converting customers and enhance turnover rates. These ads gently remind past website visitors to return and finalize their conversions. Remarketing proves cost-effective versus search ads due to lower competition and precise audience targeting. Our PPC agency utilizes advanced ad formats and extensions, delivering significant results for your campaign.

Google Shopping Ads

Google Shopping ads, displayed in a carousel alongside or above primary Google search results, enable users to browse product offerings and prices directly on Google SERPs, streamlining their pre-click shopping experience. Our PPC agency advocates for Google Shopping, particularly for eCommerce ventures boasting extensive product catalogs, as an effective means to target consumers demonstrating evident purchasing interest.

In-stream Ads

In-stream ads, known as YouTube ads, operate on a pay-per-click basis and are visible across YouTube search results, videos, and video partners within the Display Network. They offer a distinctive and memorable platform for showcasing your brand. Notably, Facebook has introduced in-stream ads, enabling businesses to strategically place ads within optimal slots and organic breaks in video content..

Gmail Sponsored Promotions (GSP)

Gmail Sponsored Promotions (GSP) offer a powerful avenue for generating direct response leads, delivering your message directly to engaged prospects’ inboxes. Unlike YouTube ads, GSP incorporates a click-to-call feature, facilitating direct conversions at any stage of the sales funnel. Our PPC firm optimizes your GSP setup to enhance targeting precision and drive high-quality clicks.

Local Services Ads

Local Service Ads operate on a pay-per-lead basis, ensuring payment only for converted leads rather than clicks. Primarily available to specific markets like HVAC companies, electricians, plumbers, and locksmiths, this advertising model enhances visibility among target demographics. Our PPC agency collaborates with local service providers, bolstering their visibility and connection with their intended audience.

Amazon Ads

Amazon advertising stands out as a rising star in the online PPC realm. With Amazon PPC ads, sellers can elevate brand recognition, amplify sales, and attract increased store traffic through strategically placed sponsored content. Local Max Marketing harnesses the proficiency of our PPC specialists to meticulously structure your Amazon PPC campaigns, ultimately enhancing profitability and market presence.

ESSENTIAL

PPC Plan

400£

Monthly*

  • Keyword Research
  • Campaign Setup
  • Ad Creation
  • Budget Management
  • Monthly Reporting
  • Ad Extensions
  • A/B Testing
  • Landing Page Advice
  • Competitor Analysis
  • Conversion Tracking
  • Onboarding Fee
  • Ad Spend
  • Customization
  • Additional Notes

STANDARD

PPC Plan

800£

Monthly*

  • Keyword Research
  • Campaign Setup
  • Ad Creation
  • Budget Management
  • Bi-Weekly Reporting
  • Ad Extensions
  • A/B Testing
  • Landing Page Advice
  • Competitor Analysis
  • Conversion Tracking
  • Onboarding Fee
  • Ad Spend
  • Customization
  • Additional Notes

PREMIUM

PPC Plan

2000£

Monthly*

  • Keyword Research
  • Campaign Setup
  • Ad Creation
  • Budget Management
  • Weekly Reporting
  • Ad Extensions
  • A/B Testing
  • Landing Page Optimization
  • Competitor Analysis
  • Conversion Tracking
  • Onboarding Fee
  • Ad Spend
  • Customization
  • Additional Notes

OUR PORTFOLIO

we rank your site to top as much as possible

PPC FAQs

Google Hotel Ads are advertisements displayed in Google search results that showcase hotel information, prices, and availability. Users can book directly through these ads, making them an effective way for hotels to attract guests and increase bookings.

Promoting a hotel on Google involves creating a Google My Business listing, optimizing it with accurate information and high-quality images, running Google Hotel Ads, utilizing Google Ads campaigns, and optimizing your website for search engines with relevant keywords and content.

The conversion rate for Google hotel ads varies widely depending on factors like ad targeting, campaign optimization, and user behavior, but typically ranges from 1% to 3%.

The cost of Google Hotel Ads varies based on factors like bidding strategy, competition, and campaign settings. Advertisers typically pay when users click on their ads (PPC model), with costs determined by bid amounts and ad performance.

To set up hotel ads in Google Ads, create a Google Hotel Center account, link it to your Google Ads account, upload your hotel’s inventory and pricing data, configure your bidding strategy and targeting settings, and create hotel ads within the Google Ads interface.

Google Ads can facilitate your hotel pricing strategy by allowing you to adjust bids based on demand, seasonality, and competitor pricing, ensuring you remain competitive while maximizing ROI.